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How many people are needed for a usability study? The question comes up time and time again, with different answers. This time, Hwang and Salvendy have tried to answer it by a meta-analysis of the available literature since 1990. As inclusion criteria they used:
Out of the 102 usability evaluation experiments found, only 27 satisfied the inclusion criteria. Hwang and Salvendy then performed a linear regression analysis on the data, and tried to estimate the number of people needed to detect 80% of the usability problems. The results: 9 for think-aloud, 8 for heuristic evaluation and 11 for cognitive walkthrough. This leads them to propose 10±2 as a rule of thumb.
I have a few problems with this approach. The ‘how many users’ question is a very logical question to ask, both when planning a study and when interpreting the results. But the statistical analyses are just numbers, and to determine the real value of a study one should not forget the content.
Besides, what does that 80% number mean? 80% of the total number of issues hidden in a system, but that’s not a real, measurable quantity. Okay, when the number of distinct issues found is plotted against the number of participants used, the curve does flatten and an upper limit can be estimated. But even with very large groups, there is still a chance that one more participant will find something that all of the others overlooked. In addition, the characteristics of the participants and the protocol used also influence which types of issues will be found easily.
However, I think that in practice the 10±2 guideline should work pretty well, especially for the think-aloud case with non-expert users. With a very small group of users, it is often difficult to say if the findings will generalize across the real user base. On the other hand, using a very large amount of people is costly in time and money, and does not have much added value since there will be lots of repetition in your findings.
Hwang, W., & Salvendy, G. (2010). Number of people required for usability evaluation Communications of the ACM, 53 (5) DOI: 10.1145/1735223.1735255